the seven “R” according Michele Del Vecchio, CEO and founder of Buyref and ricondizionatoshop.com
Difficulties in recycling electrical waste from household clearouts during COVID-19 lockdown could derail some Countries compliance with targets after a record year, WEEE EU has warned.
Now will be mandatory for home appliances manufacturer, E-tailers, Retailers, end users, work to not waste all progresses achieved . So, what the solution? We asked to our CEO Michele Del Vecchio, his point of view.
“the only recipe is that, there isn’t a recipe” starts Michele, “i mean, nobody was ready to this emergency, nothing could be compared to other crisis, so , nobody can say -i have the solution- , and for that reason the only one help, could comes only from the experience, that’s it.
Following my experience, for home appliances companies, is not a solution but could be seriously helpful have to follows the “seven R’s ” which are for me, the mandatory circular economy rules .
#Returns , a good reverse logistic policy, surely will improve the management of all returns are from “E-COVID-SALES” , could be also, the opportunity to get better in CO2 impact topic. We’ve choosed as partner a reverse logistic company based properly to their CO2 policy and not based on costs
#Repair and #Refurbishment , now it’s time to be more open in order to repair ( right to ) and refurbishment policy. Companies will embrace those strategies, will are alligned with EU rules in terms of #Reduce electronics waste, as EU required. Our partners, works in refurbishment from years, have skills, experience, effort and quality, basically are ready to get battle.
#Re-sale, will be for companies a must. Sell their returns, or refurbished products, it’s deeply strategical to mantain the market share, the brand awareness. This not will create internal conflicts, because new pristine and refurbished products are sold, normally in two differents and specific markets ( outlets, specialized E-stores etc. ) at least, will help to #Recove and to save loss and costs.
#Recycle , is not the flows ending , have to be the mantra, something inside, a winning mentality, and not the future, but the present. Something probably, till now , considered only a fashion trend, but converted surely by crisis in something more serious and not more to postpone, but to work on it concretely .
buy refurbished and safe the planet